Do you know who your target market is for your home business? Having a well-defined target market is very important. You can’t target everyone. You can compete easier if you know who you want and who you need to advertise to.
Many network marketing businesses say to target anyone who gets within 3 feet of you and everyone online. This is too general and too broad. You need to pinpoint exactly who you want to market to and get very specific. This will give you a better chance at reaching the right people and growing your business quicker without tons of advertising dollars just grasping for straws out there everywhere on the internet.
Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Sometimes people not in your target market will buy from you, but it doesn’t happen as often. So, target marketing allows you to focus your advertising dollars and tailor your message to a group of people that are more likely to buy from you.
So maybe you are still confused on what target market you want to market to for your business. Here are a few ways that should help you narrow it down.
1. Who are your current customers?
Who has already bought from you? Why do they buy from you? Take a look at common characteristics and interests. It is very likely that other people who are like them could also benefit from your product/service. Maybe even ask your current customers why they bought from you. That may give you a clearer picture.
2. What is your business niche?
Let’s say for example that you are in health and wellness. Who would benefit the most from your particular business? If it’s health and wellness, then maybe your target market is people who want to lose weight or people who want to eat healthier or remove toxins from their home with all natural products. Whatever that is for you, think about who would buy your product in particular.
3. Who do you want to help?
Your answer cannot be everyone. You have to really pinpoint who it is you want to help and who even needs what you have to offer. Let’s use the health and wellness example again. Maybe you figured out that you want to help people who need to lose weight. OK, so is that anyone who wants to lose weight? Or maybe it’s stay at home moms? Or working moms? Or baby boomers who are retiring and want to live longer and take better care of their health? Or maybe it is men who want to build muscle? A certain age group? A certain location in the world? You have to pinpoint and get very precise with who you want to help.
Defining your target market is tough but worth it. Once you know who you are targeting, it is much easier to figure out how to reach them. Instead of placing an ad on Facebook, for example, and having no defined audience, you will have a specific audience who is more likely to engage and purchase whatever you are selling. You will save money and get a better return on your investment by defining your target audience.
So I encourage you to start working on that today if you are unsure who your target audience is in your business. And get very specific, then start promoting to that group and watch out. You will get better results.
To your success,
Online Marketer and Home Business Owner
Let me help you start to build that target audience through the power of Attraction Marketing. Get my free training HERE.