I’m a red. There, I said it. I am a red personality type. That means I am motivated by a challenge, money and power. Doesn’t that sound terrible? But that is how God made me and I am grateful for the leader He is shaping me into daily.
I want to talk to you today about the 4 different personality types and how each one fits into Network Marketing and what motivates them to success. What motivates one personality does not at all motivate another. I used to think that everyone who showed interest in my opportunity was interested in making a lot of money and growing to the top of the organization. That’s just not true for everyone. It was true for me because I am a red personality type, so therefore, I assumed it was the same for everyone. And that seriously limited me in my business. Knowing how to interact with each of the four personality types is vital to your recruiting efforts!
We’ve all heard that building a home based business is all about relationships. And that’s very true. However, if we are beginning these relationships with assumptions, we will kill the sprout before it gets a chance to grow. The more you know about the different personality types, the better you will become at building your team. You will learn that what motivates some will run off others.
The biggest skill you need to master IF you want more results in your home business is LISTENING. Most of us LOVE to talk. We talk and talk and talk, mostly about ourselves. Real success comes from learning how to SHUT UP AND LISTEN.
Those that suck simply fail to listen. They try to vomit their opportunity all over their prospects without finding out what the person really wants or needs. You have to learn to solve people’s problems before you can recruit them. Lead with something valuable which is sincerity and value, not your product or service.
If we learn to relate to each and give them what they want, we will have no problem getting to the top. Here are the 4 personalities, what drives them, and how to relate to them a little better.
Yellow Personality Type
Yellows make up 1/3 of the population. They care about other people and are always wanting to help.
They are driven by helping others and making a difference in the world. They are givers, who if they believe in something strongly enough, will build it to the top. Don’t, I repeat DO NOT, go after them with the concept of how much money they can make. They simply don’t care. It needs to be about a cause or helping others.
How To Recruit Yellows
They don’t want to be sold. They don’t like pushy, aggressive people. They need a slower pace and for you to contain your excitement. They see excitement and hype as salesy and not attractive. Focus on how many lives they can help change by joining your team. They love testimonies of families lives changed because of a home business. Tell stories you know about others. Don’t focus on the money, focus on the freedom and helping others.
Blue Personality Type
Blues are ALL about fun. My husband is a blue and it has taken years for us to get on the same page. Most blues in MLM are jumpers, going from one business to the next. They LOVE change and adventure. They are the ones who are the life of the party and always want to be the center of attention. These are some of the planet’s most creative people. They don’t need or want all the details. They just want to know if the business will be fun, so it’s OK to show excitement with these guys!
How To Recruit Blues
They want things to happen quickly. They are the perfect people if your business is set up to have parties. They are the party crowd who love being around as many people as possible. They, similar to Yellows, don’t really care about comp plan. They just want to know if it’s fun. So talk excited, get excited, and they will get excited. They love to travel, so tell them all about any company trips you may have with your business.
Green Personality Type
This is my secondary after red. These are my people. They love details and statistics and can appreciate a good spreadsheet and schedule. They’re the analytical people. A downfall is that we will over analyze. They work well with a complicated compensation plan. They love reviewing the comp plan and going over the details of how the business works.
How To Recruit Greens
Greens think they are the smartest people on the planet. I can’t say I disagree. Haha. They want ALL the details. You are NOT going to sell them something without them asking a ton of questions. They’ll want to research the web site, they’ll listen to the conference call and then they may do it again before FINALLY deciding. Give them time. Let me research. Answer all their questions. Let Greens analyze the details at THEIR own pace.
Red Personality Type
Reds are the best! Uh, well we are. Reds are money-motivated, money-focused, love a challenge and want to have control. Don’t bother talking to them about your family or your vacation. They don’t care. They want to make money and make it fast. They want to know about any shortcuts. They also want to know who the top earners are so that they can make a plan to make $1 more than that person. They need control and power. They are the best leaders and if trained correctly, your absolute best distributors.
How To Sponsor A Red
Money, money and more money. They want to know about the money and the ranks. They’re just looking for producers, somebody who will build, build, build. They are probably the easiest to recruit.
All personality types can be recruited by all personality types. It just takes a little training and tweaking in your prospecting. Be sincere, but lead with what is important to them. Lead with what motivates them. Don’t lead with what motivates you or you will only recruit your personality type. Now, get out there and build your business like a pro!
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